Google launched its core updates on the 15th of August and marked another step in its ongoing mission to refine search results. This Google August 2024 Core Update is the second core update launched by Google in 2024, the March 2024 core update being the first one. This update continued to focus on promoting independent websites and publishers having good quality content and demoting websites with low-value SEO-first content. In an X post, Google posted, “Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” John Muller, the search advocate at Google Switzerland wrote, “As always, we aim to connect people with a range of high-quality sites, including small or independent sites that are creating useful, original content, when relevant to users’ searches,”
What is Google Core Update?
Google Core Update is unlike Google’s general updates, these updates change how Google decides which websites are the most useful and relevant for different searches. The updates are a result of Google’s ultimate goal to improve the quality of search results so that when someone searches something on the search bar, google can provide exactly what they are looking for with ease.
Google August Update: Insights on the core updates
Google Core Update emphasizes the importance of relevant and quality content. A well-written content that is relevant to the target audience will be given preference. Thin content that fails to offer substantial value to users will not be given an inclination. The E-A-T: Expertise, authoritativeness, and trustworthiness are crucial factors in Google Updates. Websites with strong expertise, authority, and trustworthiness are likelier to perform better. Websites will need to update their content to include more references and citations from authoritative sources. This Google update has also focused on the importance of user experience. Elements like page load time, mobile usability, and the overall ease of navigating your site, that ensure a positive user experience should be taken care of.
The recent update showed Google’s algorithms are continuing to evolve with AI and machine learning. As more and more website content is being created with the help of AI, the quality of the content has begun to be compromised. This Google Core Update has improved its ability to detect content that’s been generated by AI, especially the ones that are low quality and might lead to a poor reader experience. This is a big update as websites that rely greatly on AI and don’t bother to make sure the content they provide is of quality, might see their rankings drop. Another big announcement was their improvement in local searches. Google has improved its local searches by giving more weight to businesses that are nearby and have a strong local presence. This means that when someone searches for let’s say “coffee shop near me,” Google is now better at showing results that are not only close by but also popular and well-reviewed. If a local business is listed on Google My Business, and regularly keeps their information up-to-date, they can benefit greatly from this.
As for the e-commerce sites, this Google Core Update informs how now Google will be looking more closely at the quality of e-commerce sites, particularly the product pages. Website pages that offer detailed descriptions, high-quality images of the products, and genuine customer reviews are more likely to rank well.
What will be the impact of Google August 2024 Core Update?
The biggest impact that this update will have is it will cause some fluctuations in the rankings. This is why it is important that you review your websites and update them according to these newly released guidelines, to ensure that your rankings are restored. These guidelines might cause your website to move up or down in the search results. The websites will also need to upgrade their content. If they want to rank high on Google they need to make sure their content is quality and relevant. Google has shifted their focus on quality versus quantity now more than ever. Comprehensive well researched pieces will be able to creato greater impact than consistent poorly written ones. The most important thing now for websites is to understand their audience. The Google August 2024 Core Update rewards websites that align their content with user intent. Websites need to provide clear and helpful content to their viewers now. And lastly overdependance on AI content will lead to poor rankings. Compromise on quality content will no more be entertained by Google.
Conclusion
This recent Google update has introduced several new changes that will reshape the SEO practices. Understanding these updates is essentiqal to ensure improved search rankings. By aligning your website to these changes, you can navigate the impacts of the Google August Update and continue to thrive in the ever-evolving world of SEO..
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